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Real Real Genuine

August 20th, 2008

Real Real Genuine is a purveyor of fine apparel and accessories. As a label, it acts as an umbrella for collaborative projects with respected individuals and brands.

Real Real Genuine

As a business, it offers a platform for emerging talent on an international level. All of this to produce what can only be defined as a truly limited and exclusive product range.

Great care and attention to detail is applied in both the development and production of RRG goods; restricted numbers of each style are produced, never to be repeated, with goods only available to view, when they are available to purchase.

Real Real Genuine

It is this selective ethos of care and craftsmanship that sets the standard of what can only be Real Real Genuine.

At the heart of RRG lays the foundations of denim. Using only the highest quality Selvage denim, with details like double-folded pockets, embroidered waistbands, leather-backed rivets, and inside printed pockets, the RRG jeans range is virtually a brand unto itself.

Real Real Genuine

Taking great care in everything from its Raw to Ringspun textures, RRG’s denim is classed by weight and wash, offering up everything from a classic ‘Loose and Aged’ pair to a ‘Straight and Vintage Wash’ style done in conjunction with Blue Nail, that uses denim from a single roll rescued from a Japanese mill.

Real Real Genuine

Each pair is individually numbered with a hologram sticker, and comes in its own printed tote bag. Sizes range from 30”- 36”, and prices, from £125- £165.

Surrender Denim…

November 26th, 2007

After a long wait, the Surrender Denim is now ready and available at FUSShop.

14oz Japanese Processed Indigo Denim, Regular Cut Jeans. Button Fly. 5 Pocket Design. Skull Canvas Patch on rear, with Canvas Surrender Skull Logo inside back pocket.

The detail on these jeans is everything we have come to expect from James Lavelle and Surrender. Make sure you also check out The T-Shirts with Artwork by Alan Forbes, well known for his Artwork for Ozzy Osbourne, The White Stripes, & Queens of the Stone Age to name a few…

Welcan’s Stainless Denim,

April 16th, 2007

This is the story of two brothers who spent their whole childhood hanging around their father’s factory in which big jeans names like G-Star and Edwin were made.

Salvatore and Alessandro Aloisi saw the need for a new concept to fight the banality of basics and wanted to join the battle for new versions.

In july 2004, they made real their shared inspiration that brought together the vintage and futuristic, the street and art.

Mens and womenswear were both given rigorously selected denim, untreated and unwashed, and the line is a nice fusion of elegance and street style in which each pair of trousers is conceived with only the seam stitching visible.

Welcan’s Stainless is fighting abusive branding and has taken the choice to not put its name on its products: the usual leather patch on the back is completely blank.

Keep yours eyes on Welcan’s !


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