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Eio SS08 “Hey Scenesters!” Collection

April 14th, 2008

Since launching 4 years ago, fashion label Eio (Excess Is Ok) has become a household name amongst fashion leaders in the music industry.


The edgy label has a cult following with high profile fans including:

Mika, Klaxons, Babyshambles, The Cribs, Lilly Allen, Trash Fashion, CSS, The Foals, Bloc Party, New Young Pony Club, Lady Sovereign, Daniel Radcliffe, Daisy Lowe and the Sugababes, to name a few!


The new collection, code name: “Hey Scenesters!” pays tribute to Eio’s favourite bands including Babyshambles CSS, Klaxons and the Teenagers.


The new range took inspiration from these bands music and image, reflecting the designers of Eio’s own creative journeys under the influence of the music scene and their interpretation of today’s club kids mentality of “scenesters that don’t want to be seen” - fashion culture.


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