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Foot Locker and adidas Celebrate the Originals

September 23rd, 2008

Foot Locker and adidas Celebrate the Originals

For the Autumn/Winter 2008, adidas has reinvented some of its iconic products giving them a new, fresh twist. Introducing: Lenticular – exclusively at Foot Locker.

Foot Locker and adidas Celebrate the Originals

Launching in the UK nationwide from 22nd September, adidas and Foot Locker team up once more to explore the adidas Originals’ heritage. These unique models have been symbols of popular culture over the years, but this season they have received a very special makeover.

Foot Locker and adidas Celebrate the Originals

The Lenticular sneaker collection consists of two classic silhouettes, the ever popular Superstar, the classic Decade Low and their new friend, ZX Country. The unique use of lenticular material on these silhouettes provides a 3D hologram effect where different elements seem to be closer.

Foot Locker and adidas Celebrate the Originals

The graphics are inspired by the adidas history and pay tribute to the brand’s sports heritage, while highlighting adidas Originals as a modern lifestyle and fashion brand. With several different designs for each silhouette, every fan can find the sneaker that suits them best.

Foot Locker and adidas Celebrate the Originals

Three Superstar models appear with an unexpected twist in black and white, yet stay true to the shoe’s heritage keeping the classic look of the original. The unique Lenticular treatment is placed on the back-end of the side panels and heel. The forefront of the side panels is executed in rich black leather with contrasting signature stripes, shell toe and midsole in sparkling white. This modern classic is definitely among the best buys of the season.

Foot Locker and adidas Celebrate the Originals

The Decade sneakers are the definitive must haves for the season ahead. With a bold combination of a lenticular material upper, bright yellow leather toe cap and signature stripes, this classic silhouette oozes contemporary street style.

Foot Locker and adidas Celebrate the Originals

The last model in the Lenticular collection is the ZX Country, presented in a black, slim fitting and low profile silhouette with the edgy addition of lenticular material on the heel counter and side panels. The shoe stays true to its luxurious style with a soft-touch material used on the toe cap and signature stripes, further complemented by the high quality leather on lace vamp, heel and toe cap. Whether you are going to a party or just strolling on the street, the ZX Country will make sure all eyes are on you.

Foot Locker and adidas Celebrate the Originals

Last but not least, the Originals sneakers will be topped by the exclusive men’s – and a Foot Locker premiere - women’s apparel collection “Chile62“. To complete the look of the Lenticular sneakers and make your outfit truly original, the sleek “Chile62” collection guarantees attention from head to toe. It’s retro yet futuristic design is inspired by the memorable 1962 Chile Soccer World Championship - a stylish marriage of the modern and the classic.

Foot Locker and adidas Celebrate the Originals

With this collection, Foot Locker and adidas celebrate more than 30 years of friendship. Every generation has had its own look and feel and the Lenticular collection embraces the unique style of today.

Foot Locker and adidas Celebrate the Originals

Foot Locker and adidas Celebrate the Originals

Foot Locker and adidas Celebrate the Originals

Foot Locker and adidas Celebrate the Originals

Foot Locker and adidas Celebrate the Originals

Foot Locker and adidas Celebrate the Originals

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