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CHILDREN was founded by Rob Flate, a DJ and artist born and raised in Los Angeles.

Since 2004 CHILDREN has been making a presence on the streetwear scene in and around LA in stores like Workmens, El Mercado, Backside, Routes, Paliskates and more. Recently Rob took on a partner, Bryan Davidson, who was an executive at FUCT in their prime. Bryan brings a wealth of knowledge and experience to CHILDREN that they are using to really push the line to the next level.

Both Rob and Bryan were raised in the 80s and 90s and are fans of the music and skate scenes that developed at those times. CHILDREN’s designs are inspired by music, hip hop, and skate and street culture. They aim to produce clothing that is not only current, hip and cool, but classic and refined. CHILDREN aims to make clothes that won’t go out of style and can still be worn in 5 or 10 years.

The name “CHILDREN” represents the ideas of expansion, growth, betterment and change. There are only two states of existence: expansion and contraction. We’re either getting better or worse; there is no static. The CHILDREN message is about the creation of the future, the building of tomorrow and the recognition of the great individuals and artists that helped us get here.