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Known for their bright and eye-catching designs Seventyseven take influence from a range of urban subcultures including street, comics, film, graffiti, graphic design and most evidently; music.

Famous for their range of music inspired tees such as the rainbow dot ghetto blaster design, the vintage cassette, the DJ headphones and the latest edition the vinyl design Seventyseven is fast becoming a DJ favorite and is supported by the likes of Fatboy Slim, Groove Armanda, Kerri Chandler, Shannon Harris, Jihad Muhammad and Karizma to name a few.

Earlier this year Seventyseven entwined in collaboration with MN2S, the UK based label who dedicates itself to all things in House music and DJs.

MN2S holds dance events not just in the UK but all over Europe, bringing in masses of crowds and as an agency they list a whole host of artists on their books. The first stage of the collaboration Seventyseven created an exclusive update of their famous cassette tee for MN2S/WMC events.

The WMC (Winter Music Conference) Miami Florida, now in its 23rd year is the singular networking event in the dance music industry, attracting DJs, international artists and industry professionals from more than 62 countries every year.

The second stage of the collaboration with MN2S, Seventyseven presented a powerful woofer design tee for the MN2S Ibiza 08 season. The tee was present at the MN2S Ibiza events plus on sale at various outlets throughout the island.

2008 saw the launch of a new denim line known as ‘DNM Division‘ where designs are all about simple cuts; one a dark denim with a straight leg, the other washed denim with a looser fit but both keep in line with the labels grass roots yet graphic approach.

The autumn collection also includes new wax parka jackets including and lightweight retro jackets plus a new accessories range.