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Welcan’s Stainless Denim,

April 16th, 2007

This is the story of two brothers who spent their whole childhood hanging around their father’s factory in which big jeans names like G-Star and Edwin were made.

Salvatore and Alessandro Aloisi saw the need for a new concept to fight the banality of basics and wanted to join the battle for new versions.

In july 2004, they made real their shared inspiration that brought together the vintage and futuristic, the street and art.

Mens and womenswear were both given rigorously selected denim, untreated and unwashed, and the line is a nice fusion of elegance and street style in which each pair of trousers is conceived with only the seam stitching visible.

Welcan’s Stainless is fighting abusive branding and has taken the choice to not put its name on its products: the usual leather patch on the back is completely blank.

Keep yours eyes on Welcan’s !

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Posted in Denim | by David |