Bemused: a new brand from UK

Our friend Paul is the creator of Bemused: "after twelve years of nurturing client brands as a branding/packaging specialist for top London agencies I decided to put all my cumulative experience towards my own.

The brief was simple, create a contemporary British icon that was gritty, raw and London based. There is also a little of myself in the brand mark and as the name would suggest - deep in thought! The bulldog profile also represents a capital 'B' and visually transcends any language barrier.

The launch collection is an eclectic mix which gives the brand pace influenced by pop culture and art & design drawing on all my design experience.

Starting with premium quality mens t-shirts that are 'Fair Wear' approved was a priority and something we will adhere to as the range expands as we want the whole experience of the brand to be positive."