23 March 2015, writed by Yar
Milan, Italy -- Stars, molecules, viruses, urban details, but also many abstract geometries. From Milan enters the world of casual wear Freeek!™, a new brand of t-shirts designed for an audience that really wants themes really alternative to tradition.
Today the design of the t-shirt, especially in the proposals of major international names, tends to expand the graphics outside of its own perimeter, since the printing is done before sewing the pieces. The figurative idea of Freeek!™ follows a rule definitely different. This new collection aims to recover rigorous and synthetic languages that characterized the t-shirts of the '70s when, widely before the advent of digital, the “figure” was quite distinct from the “background”. In fact, on the creations of Freeek!™, graphics, which is geometric, figurative and surreal, is conceived as a framework with strongly defined contours paginated on a background in solid color (predominantly white, but also black and royal navy) and well defined.
The launch of Freeek!™ occurs at a stage where, in fashion, everything goes, everything is cool and everything is up-to-date. In other words, the languages interact and proceed in parallel. In this first collection, many figurative ideas mix, but everyone wants to go beyond the real, sometimes pushing toward the absurd. Not by chance, you go to touch even the psychedelic area...
To Christen, this new brand of t-shirts used the title of a famous song by George Michael in 2002. The word Freeek! simultaneously evokes the idea of freedom (“free”), especially about expression, and that of “creative monstrosity” (“freak”), understood as iconographic experimentation.
The brand and the style are managed in Milan, one of the major fashion capitals of the world; where trends are not only born, but also where they are contradicted or even reversed; where you can make of synthesis in stylistic ferments that are developed globally, from the streets of Manhattan to the favelas of Rio de Janeiro.
On t-shirts of this collection are printed images of various types (photos, virtual modeling and geometric graphics, both digital and silkscreened). The graphical abstract-geometric segment is certainly more recognizable and “original” of the full collection, which hopefully can get the upper hand over the other graphic themes already present in the line. The staff of creative Freeek!™ like the idea that the chest is the support of indecipherable codes, mysterious, but evoking a new futuristic world... that even interpret, in a friendly key, the legacy of the art optical, the geometric abstracts and graphics of the 60s and 70s.
Freeek!™ offers t-shirts at very attractive prices and the collection is renewed three times a year. In addition to being unisex, the collection is designed for a global public, heterogeneous, of all ages and all cultures, however addicted to contemporary languages and, why not, that wants shun the homologation of styles and mainstreams. The t-shirts of Freeek!™, in a first phase, will be sold only through the website www.freeek.it, with the aim of expanding the spread through the main portals of e-commerce.