16 March 2010, writed by David
Join the revolution with Foot Locker and Nike
The Nike Air Max 90 is steeped in sneaker heritage as one of the most iconic styles of all time. This longevity can be credited to the constant journey of reinvention of the Air Max 90.
For Spring 2010 this will be explored with the release of another exclusive new edition of the Nike AM 90 from Foot Locker.
The final installment of the ‘Be The Revolution Of You’ campaign by Foot Locker and Nike is fronted by Chelsea and France national team footballer Florent Malouda. Having become famous for using his hairstyle as a personal expression of his style, as well as his fancy footwork on the field, Malouda is the perfect ambassador the Foot Locker campaign – the essence of which is all about reinvention and revolution. Consumers can follow the revolution of the Nike AM 90 in Foot Locker stores throughout Europe as well as on the website.
Inspired by the original Air Max 1, the Air Max 90 is instantly recognisable and has long been a favourite with sporting superstars and street-style aficionados. The latest re-styling for Foot Locker features the classic Nike Air cushioning and multi-flexing outsole, but is updated with a fresh new colourway – white and grey featuring bright blue and red paneling across the body of the shoe.
The Nike Air Max 90 ‘Be The Revolution of You’ campaign once again shows Foot Locker’s commitment to staying one step ahead of the sneaker game, always offering the latest and greatest exclusive designs to those who want their feet to do their talking for them.
The re-styled Nike Air Max 90 is available from 21st March in Foot Locker stores across Europe, and is priced from £89.99
David, See Ya! - iloveyourtshirt x Play-Doh.