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15 July 2010, writed by David

category: tshirt

Anti-Eco, an irreverent Tee + Tote Collection


Their belief at Anti-eco is that humor, smart design and quality are the most effective tools to combat ignorance and make a statement regarding the cultivation and conservation of our planet's resources. (granted, inappropriately).

Matthew Schechter, from the Anti-Eco Team:

"Many of us aspire to live an 'eco-chic' lifestyle, but often fall short. Anti-eco exposes our imperfections and makes us laugh at the sometimes blatant hypocrisy in which we find ourselves…

Contrary to our designs, we are committed to creating a sustainable product and will let you know when we are not being ‘green’!

One more thing… a percentage of each anti-eco item purchased will be donated to the clean-up and preservation of wildlife in the gulf oil spill. We will update you as to how your donations will be spent.

Anti-eco is here to salvage our planet, one t(r)ee at a time…"

You can follow Anti-Eco with their twitter and facebook.

Writed by: David, See Ya! - iloveyourtshirt x Play-Doh.