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IAMTHETREND.COM is your online directory of all things independent. Here
at IAMTHETREND you can see, comment, and rate the latest indie companies.
From the newest clothing lines, trendy accessories and newest music IAMTHETREND has it all.

For Indie Companies: If you are a indie company, what are you waiting for?! Submit your site to be listed among some of the best indie companies around. As a company, you will be listed under a specific category(s) which allows users to find
your company, as well as rate and comment on your company. Thus providing instant feedback from our users.

Its time to get serious about promoting your business. Each week your company will have the opportunity to advertise a featured product or advertise your website on the front page. This is on a first come first serve basis.

For Users: Take a look around at some of the newest most unique companies in the world. Sick of seeing the same old cookie cutter clothing/accessories/products/etc? Then take some time to look around and find clothing/products/accessories that you cant find at your local mall.

As a user you are also encouraged to rate and comment on each company. Companies love to hear what products you love or what new products you would like to see. So comment and rate away!

For over four generations since the era of the 19th century the Kashi name has been bringing bling to the world.  

From old Jerusalem in the 1930’s to the streets of Brooklyn, New York in 1982 when the Kashi name was first brought to America, Kashi Jewelers has redefined the attitude and style of a fashion generation :

Black Sea is a fun, positive clothing line with unique, intriguing designs, we love it !

Hidden Moves is a small UK t-shirt label delivering unique, simple yet iconic designs.

Newly established in 2008, Hidden Moves plays with some of the slightly darker elements of design as well as strong, bold graphics to create t-shirts that are just a little different.

Until December, all t-shirts are sold at the introductory price of £7 (approx. $12 U.S.) each.

Burton Flagship Stores are now carrying the new Burton DRYRIDE collection that infuses technical weatherproofing applications into street-styled pieces to keep you bone dry inside and out no matter what you have on the agenda.

They come in amazing colors and styles :

DRYRIDE is Burton’s new fabrication technology used in our Outerwear, Gloves, Fleece, Softshell and First Layer. It represents a strict set of criteria that all material must meet to be included in our line.

Through a combination of cutting edge textiles and technologies, world class R&D, and a little Burton magic, we’ve built the most comprehensive sheltering system ever.

Materials carrying the DRYRIDE name have been designed, developed and tested relentlessly to ensure you stay drier, more comfortable, and on the hill longer.

Glarkware has three new shirts, now available for pre-order during the month of October, shipping in November (just in time for the holidays!).

Fans of “Pushing Daisies” will love Pushing Pie:

Fans of “Gossip Girl” will love Legends of the Eastside:

Fans of “Heroes” will love Petrelli for Senate:

Pritoz Shirts, Sneakers & More is a brand / label that produces and manufactures its own clothing with an own label. Every piece is designed by a group that consists of different designers from all over the world.

More than 5 years ago, this team of young and dedicated T-Shirt freaks and designers decided to start up their own label and production of T-Shirts, Hoodies and other appearal. All because of the fact that to many brands did the same thing over and over again. These young T-Shirt entrepreneurs shaped our firm’s foundation.

Not only are we steeped in their philosophy, creativity and commitment to our clients and employees, but we also incorporate their legendary approach to our label and products in the work we do each day.

Mark More, Priotz

“We are extremely proud of this heritage and the partnerships we have forged with some of the world’s leading companies and organizations in the Textile industry”.

Pritoz updates their collection of apearal and sneakers almost every week! Once a design is sold a 100 times it disappears out of the shop and we replace it with a new one.

i don’t like mondays is a small fashion boutique, born in a warehouse loft of Brooklyn, New York.

Founded by Colin Talbot and Dean Rodgers, both with a background in fashion and visual arts, the company began as an idea to create and sell handmade graphic T-shirts. They were joined by model/musician Rila Fukushima in early 2008. Since its inception i don’t like mondays has evolved into a platform to showcase up-and-coming fashion designers of today to online shoppers worldwide.

Inspired by indie music, downtown art, and street culture, i don’t like mondays reflects the young and edgy side of fashion. Prestigious designers that have found a home at i don’t like mondays include Brian Lichtenberg, Ground-Zero, Anzevino and Florence, 5Preview, Telfar, Red Clay, Deer Dana, Purlieu, The Life Imagined, Emma Ferguson, and Mommy Vs Daddy.

Colin, i don’t like mondays

“We offer our customers a collection of obscure and brilliant pieces. We look for designers that push the boundaries and bend the rules in fashion”.

I don’t like mondays was created in winter 2007. I don’t like mondays fully launched their online store in June 2008.

“Das Einhörnchen” is the latest Shirt Contest Winner on ABT designed by Creeze. Printed on American Apparel Heather grey Shirt:

Shocking Youth (MySpace)is a brand new clothing label that specialises in limited edition runs of high quality garments and accessories.

Shocking Youth gives a catalogue number to all of its garments to document the designs.

To celebrate the launch Shocking Youth presents SHOCK01 AND SHOCK02

SHOCK01 is a large silver foil transfer on black tee, which comes in both male and female cuts of which are limited to 100 prints.

SHOCK02 is a blended colour screen print, limited to 100 prints, also in both male and female fit.

Allan, Ethnicitee

“It is the mission of Ethnicitee to provide a vehicle for a unique and contemporary method of celebrating and respecting our cultural similarities as well as our differences.

By proudly displaying original works of art on a textile palette, we shall provide a vehicle for embracing ethnicity through a deepening of our understanding, admiration, and tolerance for one another”.

“Of the 39 major armed conflicts in the world, 37 could plausibly be described as ethnic conflicts. The negativity and intolerance that emanates from these conflicts and their direct affects on children have global implications. Inspired by what is alluring and consequential in our cultures; a reflection of our ethnicity, our designs are fashioned to embrace celebration and respect of one another”.

“The essence of what is positive regarding ethnicity, has been portrayed in mini masterpieces of artwork; stamps. Exercising our artistic license and creativity, Ethnicitee provides each individual with an opportunity to make a statement; Celebrate and Respect ethnicity. By collecting our apparel, not only are you making a fashion statement, but a social statement, enriching the lives of those who are the most innocent victims of intolerance and it’s consequences; children”.

“We propose to bring value to our customers by connecting one another through our designs, promoting the celebration of and mutual respect for ethnicity. We shall display our designs on the highest quality apparel and accessories through the most sophisticated of printing and embroidering techniques”.

“Our vision is the Creation of a community, of connected, impassioned people, who through Ethnicitee develops a deeper respect and appreciation for the heritage of others and creates opportunities for, and enriches the lives of children affected by ethnic conflict”.

Akomplice x Warner Brothers Collaboration

This summer, Akomplice has teamed up with Warner Independent Pictures to release a package of “The 11th Hour” (a feature film documentary created, produced and narrated by Leonardo DiCaprio) and an exclusive Akomplice t-shirt titled “The Globe Is Warming,” produced with 100% combed organic cotton. Warner Brothers supplied us with enough DVDs to hangtag every other shirt.
This collaboration came to fruition from our love of life, and our desire to preserve it.

Akomplice Reversible Windrunner
Nylon reversible windrunner, Front side more classic, flip reverse and you get the blue radial fabe, the further out the darker it gets.

Loathing
A tribute to Hunter S. Thompson, who was living and died next to our middle school in Colorado. When I was 11 years old I blew off 21 sticks of dynamite with Hunter S. Thompson for science class.

Ostrich Leather Baseball Hat
Ostrich Leather cap, color pop stitching with matching satin lining, embroidery on back left panel reads “I’m Bangin’ These Bitches”. Comes in colors: Mint, Red, Purple.

Fade/ Cut
Cut n Sew tee. The first is a gradient of blue, but done in 4 specified steps, this is not printed but cut fabric panels sewn together. The second is the same concept but not a gradient fade.

Gangsta’ Gangsta’
Classic NWA. A t-shirt with completely original placement, which is harder and harder to do these days.

Brianne Cirel and Johnie Thornton create one of a kind works of art using every day garments and apparel as the canvas. The goal of their company, Six Foot Owl Clothing and Art, is to put original images onto the bodies of original people. Not only does 6FO make original garments, but they also customize people’s existing favorite items of clothing.

Bri, Six Foot Owl:

“Six Foot Owl believes that clothing is one of the most expressive forms of self-representation a person can use. When putting on clothes, we are making conscious decisions that are exposed to the people in the world who see us. Clothes should display the unique set of preferences of what each of us find to be beautiful, or funny, or sexy, or sophisticated. Clothes offer us the opportunity to make statements that reflect our personal and social awareness…not just that we “heart” New York”.

After all, in the wise words of fantastically fashionable Mr. T, “Calvin Klein and Gloria Vanderbilt don’t wear clothes with your name on it, so why should you wear their name?” Why indeed, T… Why indeed.

Six Foot Owl customizes, personalizes, and brings significance to the items people choose to clothe themselves in.

Six Foot Owl Clothing and Art began in 2006 when a skate shop in Downtown Oakland named Clean asked Brianne Cirel to showcase some of her artwork. Bri had recently returned from a trip to London where she found inspiration in the public works of various London Street Artists, Banksy in particular.

Bri began to think of ways to display her art and ideas in the same sort of public arena, minus the whole vandalism thing. After finding a large bag of free used t-shirts on the street, Bri asked her best friend/roommate, Johnie Thornton, to collaborate with her by painting on the t-shirts for a display at her art show.

Once the two of them got going, they realized the massive potential that hand painted custom clothing held. Their works of art could literally walk out of the gallery and develop a whole new context on the street. Much in the same spirit of the British Street Artists, Bri and Johnie felt that art’s natural habitat is not on the wall of a gallery-it is in the eye of the viewer.

Art should not lay dormant in a gallery like some princess imprisoned in a tower. It should be out amongst the public, being seen, inciting reactions, affecting the way people think and feel, and just generally causing a fuss. And in this, Six Foot Owl Art and Clothing was born.

As the two friends continued to paint on clothing, they received a ton of support and requests for custom products. They began to realize that other people were just as tired of seeing the same old mass-produced clothes around, which speaks nothing to each person’s individuality.

Everyone 6FO came into contact with became excited at the idea of wearing something that was made specifically for him or her to wear.

The two friends recently moved to LA where they are currently showing their artwork and apparel collections at galleries and stores around the Southern California area. These kids are just getting started and they are both very excited to establish and expand Six Foot Owl art and clothing.

Beautiful/Decay is excited to announce a sample sale-specially timed to get all your holiday shopping done early this year!

The event will take place at the Agenda Showroom, Saturday, October 18th, from 10am-3pm.

They will be selling rare, limited run and unreleased samples and never before seen Beautiful/Decay prototypes for all you who love those exclusive designs.

The sale will feature the insane discount of 50 to 80% off everything, including shirts and hoodies.

Who wouldn’t like a one of a kind t-shirt or hoodie for the holidays? So come out, meet the Beautiful/Decay crew and get your hands on some great deals.

This is the WrongWroks Fall Collection (part II):

Ps: All their tees are now packaging with their nice and thick zip-log bag, to keep it clean and away from dust.