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Crywolf was established as a business in May 2008, and was fully launched in September 2008. Both owners Rose and Stephanie have full control over the creative processes of Crywolf from inception to production.

Both have come from strong art backgrounds. Rose is a graduate of the Fine Arts program at the University of Toronto and Stephanie is a graduate of the Interdisciplinary Studies program at the Ontario College of Art and Design.

As a prelude to Crywolf, Rose and Stephanie tested their design and entrepreneurial skills through their debut company p0isson, which lasted from December 2005 to May 2008. The reason for the change to Crywolf was to take all of that experience and embody it into a new and improved form. Through P0isson, Rose and Stephanie have done a variety of trade shows including places such as Toronto, Montreal, Michigan, New York, and Massachusetts.

Their products are sold in stores located in Toronto, Ottawa and Montreal. With the start of Crywolf, both partners have agreed to devote their full-time effort into this project and plan to retail through more outlets nationwide and online.

The Crywolf line was pre-launched at the 2008 Canadian National Exhibition. There was a great response to the new designs and products.

The designs are as quirky and imaginative as their creators, often including animal imagery and whimsical, uncanny drawings. The designs and the process that bridges art and life are what make their products stand out from competitors. Each shirt is printed individually, by hand and eye, without the aid of any machines. This gives every piece of clothing an individual, and unique touch.

Due to this labour intensive process, each design is only printed in a very limited edition. Aside from the clothing, both Rose and Stephanie design, create, and maintain their website, design all flyers and print work, silkscreen and hand cut every hangtag, and sew every label into the shirts. The buttons are also drawn, designed, printed, and individually hand-cut and pressed.

The bigger buttons are hand-collaged one-of-a-kind buttons. This entire process is a result of creativity, hard work, and a do-it-yourself attitude, mixed with a labour of love.