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Projekts NYC

November 6th, 2007

Having simmered in the under world for several seasons, Projekts NYC is coming out blazing in AW07. Taking all that is cool and hip on the streets and mixing it with a barrel load of Projekts style, the new collection will give even “The ‘Bossman” a run for his money.

You don’t have to take our word for it, just ask the likes of Ashley Cole, Kevin Pieterson, Jermaine Defoe, Jordan and Cheryl Tweedy all styling it out in Projekts gear!

Projekts NYC

Projekts NYC

Along with the rich cultural influence and ambiance of life that is born from the streets of Brooklyn, Harlem, Queens and The Bronx, there is UK infusion of traditions, customs and way of life for the season.

This indelible mix will give the Projekts label a directional desire to turn the heads of any fresh kid on the block. With a colour pallet of washed out greys, khaki, cement, blue, black and greens along side bright oranges, yellows and blues the urban element is noticeable throughout.

Projekts NYC

Projekts NYC

Amongst this stand out product there is a technical element. Fabrics are forward thinking and fuse fashion with usability while the sweats have a distinct quality.
A highlight is the Goggle jacket, which has a full zip over hood with built in goggles and full-face coverage.

Once the details of only the most out there brand seen here easily mixed as a contemporary fashion detail and a price that suits the consumer it targets.

Projekts NYC

Projekts NYC

The strive for twisted authenticity is followed in all sections of the range from zip through hoodys with stunning all over prints, sweats adorned with reverse stitching and garments such as T’s and polo’s hand finished or hand embellished for a customised look. Metallic detailing is also key to give true stand out quality

The collection is rounded off with the funkiest line of baseball caps and knitted peak beanies this side of the track so that everyone is able to fully define themselves through the Projekts passion!

With a rich depth of street culture heritage, Projekts NYC are dedicated to bringing all that flavour to an AW07 collection, which is booth unique and accessible.

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