01 August 2011, writed by David

category: tshirt

Latitude: the Fall 2011 line (and new identity)

Latitude is a lifestyle brand based in Laguna Beach, CA.

Jonathan, Latitude: "While our products are inspired by the vibrant and dynamic cultures of the globe, we make every attempt to preserve the style of the California Coast. The travels of the past have given us a great deal. However, it is those of the future from which we seek inspiration."

Launching for Fall 2011 with a revamped name and identity, Latitude Clothing, is continuing to tap into uncharted waters in lifestyle apparel. Their latest collection features both Men's and Women's tees, fleece, and accessories that are geared towards those seeking to expand beyond the mundane offerings of the typical California beachwear.

This Fall Collection highlights their new identity, while remaining true to their ocean roots. Spring will showcase the brands full potential with a wide variety of both men's and women's cut and sew products from board shorts to v-necks. Additionally, they’ve moved all manufacturing operations to the states to ensure quality and integrity of their products, because you can travel the globe, but you can never forget your roots; latitude Clothing strives to consistently create a product of the highest quality, while supporting the businesses of the country they call home.

Join Latitude on their latest expedition with the Heart of Sailing, a charity designed to provide special needs children and adults with the opportunity to sail. Latitude is committed to donating 10% of all sales to this fantastic organization in hopes of allowing people from all walks of life to feel the thrill of the ocean.

Just remember the motto: If you know your Latitude, you really can’t get lost, if you do, that’s where the fun begins. Smooth sailing on a life unchartered.

Don't forget to follow Latitude with their blog, facebook, and twitter.

David, See Ya! - iloveyourtshirt x Play-Doh.