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Real Real Genuine is a purveyor of fine apparel and accessories. As a label, it acts as an umbrella for collaborative projects with respected individuals and brands.

As a business, it offers a platform for emerging talent on an international level. All of this to produce what can only be defined as a truly limited and exclusive product range.

Great care and attention to detail is applied in both the development and production of RRG goods; restricted numbers of each style are produced, never to be repeated, with goods only available to view, when they are available to purchase.

It is this selective ethos of care and craftsmanship that sets the standard of what can only be Real Real Genuine.

At the heart of RRG lays the foundations of denim. Using only the highest quality Selvage denim, with details like double-folded pockets, embroidered waistbands, leather-backed rivets, and inside printed pockets, the RRG jeans range is virtually a brand unto itself.

Taking great care in everything from its Raw to Ringspun textures, RRG’s denim is classed by weight and wash, offering up everything from a classic ‘Loose and Aged’ pair to a ‘Straight and Vintage Wash’ style done in conjunction with Blue Nail, that uses denim from a single roll rescued from a Japanese mill.

Each pair is individually numbered with a hologram sticker, and comes in its own printed tote bag. Sizes range from 30”- 36”, and prices, from £125- £165.