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January 14th, 2008

Melbourne-based WOOSHKA has launched a website that allows the site community to take the reins of their very own t-shirt brand.


The website facilitates a never-ending competition whereby designs submitted by talented designers from around the globe are rated by the Wooshka community. If they cut the mustard, they’re selected as winners. Every fortnight two winners are announced with the winning designers pocketing a cool US$500 (AU$550)

Prior to going live, the website had already attracted design submissions from over 150 designers from Argentina to the USA to New Zealand to Isreal. In fact submissions from designers in over 30 countries were received just for the pre-launch competition.


The site launched with five shirts available in the online shop – the winning designs originated from New Zealand, Argentina, Australia and USA.

The team at wooshka not only allows visitors to the site to vote on which designs go to print (in exclusive runs of 500 units), but also participate in important company decisions that will guide the direction of the brand.

What’s more, the site users get paid every time they lend a hand!

1 Comment

  • Tammy Randolph

    November 12, 2008


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