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What is Pretty Hammer ?

July 28th, 2007

Is it oak and steel? Is it that feeling deep down in your gut when you’ve eaten one too many bagel dogs? Well, maybe Pretty Hammer is all of those things and more.

But mostly it’s a clothing company.

Pretty Hammer

Founded in 2005 by Sage Smith and Jeffrey Butterworth, Pretty Hammer is a clothing company that was brought to life with a simple objective: let’s make cool clothes that we’d actually wear.

Pretty Hammer

From the illustrated artwork to tee shirt design to signature tags to the website, Pretty Hammer is a handcrafted brand. Each Pretty Hammer shirt has a story, both figuratively and literally.

Pretty Hammer

Every shirt design is hand drawn and put through the wringer, worked and reworked several times before making it to production. Once it has been chosen for print its story is written (literally) and off it goes.

Pretty Hammer

“Beyond the selling of shirts and addressing our creative itch, we’re very serious about philanthropy with the company. I have a shirt in production right now we’ll be selling on the site that 100% of the proceeds will go to the Save Darfur foundation”.

“We also have plans for many other charities to contribute to in the future as well. Of course we want to sell shirts, get bigger and make money, but we’ve made a point to have charitable donations be a part of our earnings and that has held true”.

Jeffrey Butterworth, Founder of Pretty Hammer


  • Maricos

    July 30, 2007

    These shirts are sweet. I’m a big supporter of Pretty Hammer. I’m from Sacramento, CA and these guys are big around here. I think they’ll be big nationally soon. But for the time being I like having their stuff before everyone is wearing it. Can’t wait to see what they do next.

  • Skizzy

    July 30, 2007

    Good stuff. I gotta get my hands on some of these.

  • snapcracklepop

    July 31, 2007

    I know cool shirts when I see em and these babies are SWEET!!!

  • Rhonda

    July 31, 2007

    I bought a Pretty Hammer t-shirt for my boyfriend. The next day he wore it to work. Everyone commented how cool it was and wanted to know where they could get one. Very cool and original!

  • anney

    November 22, 2008

    These shirts are sweet

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